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Malaysia's Largest Post Graduate Education Fair

From: Author: Date:2008-04-04 Click:

4-6 April 2008

11am- 7pm

Mid Valley Exhibition Centre, Kuala Lumpur

Website : http://www.lifelonglearning.com.my/pgef2008/

 
Welcome to Malaysia’s largest post graduate fair!

Since 2002, PGEF has attracted over half a million graduates and experienced professionals, filling out thousands of positions in hundreds of participating colleges. Now occupying an even larger floor area, PGEF2008 is set to be our largest and most exciting ever!

For the second consecutive year, we will be taking over the entire Mid Valley Exhibition Centre in Kuala Lumpur – 55,000 square feet of exhibit space!

PGEF2008 is the most comprehensive and longest running post graduate exhibition in Malaysia - making it your most logical choice to recruit post graduate students in Malaysia and neighbouring countries.

Join other top universities, colleges and training providers at PGEF2008!

After all, this is Malaysia's largest post graduate fair!

Continuous or lifelong training are fast becoming a necessity in both business and government, as we compete globally for marketshare. As such a fair such as the Post Graduate Education Fair 2007 plays an important role in encouraging our youths and graduates to continuosly upgrade themselves

YB Dato’ Liow Tiong Lai
Deputy Minister of Youth and Sports, MALAYSIA


Post Graduate Education Fair 2007 remains the largest and most successful exhibition for post graduate studies.

YB Datuk Seri Dr Fong Chan Onn,
Minister of Human Resources, MALAYSIA


AIESEC in Malaysia is dedicated to ensuring maximum turnout of the best graduates around the country. Through our existing universities network and alumni, we will spare no effort in making PGEF2008 another success!

Geraldine Sandra
National President, AIESEC, MALAYSIA

Powerful, Unmatched Promotional Channels

Since 2002, we have been the most successful post graduate fair in Malaysia. How do we do it? We employ a powerful strategy comprising a potent mix of print, broadcast and outdoor advertising, combined with a planned web campaign that’s second to none. The result? We attract and deliver thousands of high quality, focused visitors right to your doorstep!

Print Media: Strategic advertisements will be placed in major newspapers throughout Malaysia including The Star, Utusan Malaysia, Sin Chew Daily and Guang Ming Daily, reaching over 2.8 million readers nationwide.

Online: PGEF2008 will be heavily advertised within JobStreet.com and direct emails will be sent to the 1.5 million members of JobStreet.com in Malaysia, besides strategic banners on JobStreet.com’s powerful LiNa platform.

Broadcast: PGEF2008 will be featured on TV and Radio, both in commercials and talk programmes – with an estimated total viewership of 4.2 million.

On-Campus: In association with AIESEC (www.aiesec.org), the world's largest student organization, PGEF2008 will be promoted in all major universities and colleges around the country - directly to over 100,000 final year students nationwide. This, combined with lecture-room to lecture-room announcements and with PGEF2008 posters plastering every nook and corner of private and public universities - makes PGEF2008 the definitive postgraduate fair if you are looking at recruiting the best students into your institution!

Direct: As the longest running postgraduate fair in Malaysia, we have in our database an unmatchable number of professionals, managers and graduates. Invitation mailers will be sent to selected number of past visitors. Outdoor: Billboards and street buntings will be placed in strategic locations in Kuala Lumpur, reaching 1.5 million motorists daily over a monthlong period.

Outdoor: Billboards and street buntings will be placed in strategic locations in Kuala Lumpur, reaching 1.5 million motorists daily over a monthlong period.

Public Relations: That's not all! Our Public Relations division will co-ordinate a Press Launch, a Press Preview and issue press releases to major print and broadcast media to generate publicity for the event.

In short, PGEF2008 leaves no stone unturned in bringing you quality, potential students.
 
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