Fashion followers can flaunt their green credentials wearing eco-friendly French Linen from East India Company's summer collection.
These include daily efforts such as cutting back on petrol usage, saving on electricity,
re-cycling used and waste products and even wearing your allegiance to the green move-
ment, so to speak.
Natural fabrics are the eco-warrior's fashion armour in the global Love Earth campaign. French linen is one of the prestigious staples in environment-friendly fashion, and the signature fabric of East India Company's summer collection for men.
The fabric's inherent properties, and its manufacture, are less harmful to the environment, explains an EIC spokesman, since cultivation of the raw flax requires little fertiliser or pesticide and can be easily included into modern crop rotation cycles.
Linen is also biodegradable, with qualities that make it a heaven-sent for Malaysia's
enervating weather: dust-repellent, skinfriendly, UV ray-resistant and even, it is claimed, an ability to lower muscle tensions!
The raw sophistication of French linen makes it the ideal fabric for the EIC collection
inspired by African landscapes and cultures.
The unspoilt beauty of Africa is channelled through warm neutrals, khaki and tobacco in ikat print shirts and washed linen trousers.
Ethnic embroidery motifs also enhance the look of African primitivism. For the fashion
follower who believes in comfort and political correctness, French linen ticks all the right boxes.
Men's Skin Centres (MSC) has built a reputation as the regional leader in skincare services for men over more than 25 years.
Ten outlets in Malaysia now offer personalised solutions, put together by professional consultants, using the latest epidermal technology and exclusive skincare products.
The specialised treatments are suited for men of all ages. They address problems such as oily skin, acne, post-acne scarring, uneven skin tone, pigmentation, facial lifting, dark eye circles, wrinkles and crows' feet, among other skin conditions.
The Oil-Counteract Therapy, for example, is a popular package for oily skin, using Bio Organic mask, to cleanse, refine and nourish skin, for a fresh, clean appearance that will be an advantage in the corporate sector.
Men's Skin Centres also provides professional, customised laser hair removal treatments.